From an easy, messy bun to a complicated double braid, half-up half-down hairstyle, Garnier has the perfect product for the many styles of you. Working with a team at Digitas, this digital campaign was created to inspire girls to change up their hairdo and to remind them that Garnier has the perfect product to help them do so.
The anthem video drove users to endless content including Style Stalking, fun how-tos featuring some of today's most popular vloggers. The storyline was simple. Our vloggers would stalk a hairstyle they liked on the street, then go through step-by-step instructions on how to get that do and what Garnier product to use. Many were created for Garnier's YouTube page. Below are a few key frames showing the overall art direction.
We also created shorter how-tos called :60 Second Change Up, which showed girls how to switch up their hairdo in just 60 seconds. Impromptu date? No biggie.
LG / Laundry Lady
The ever-growing heap. The pile. The messes. Ever feel like your laundry is ready to take on a life of its own? LG decided to throw the ultimate giveaway, the new LG Turbo Washer with mega capacity so you can do less laundry and live more. The two videos below guided those interested to the contest page. Hopefully, with a chuckle along the way.
"Laundry Lady; Mom's Side"
"Laundry Lady; from the kids"
ZzzQuil / Life Keeping You Up?
Maybe it's your big-headed boss. Or that unexpected, monstrous car bill. Whatever life throws at you shouldn't be keeping you up at night. ZzzQuil sleep aid reminds consumers they can get a beautiful night's sleep with this lighthearted campaign.
Vicks / The Severe Cold
The severe cold. There's no cold like the severe cold. It's not a piddly cold. Or even a bad cold. It’s the kind of cold that keeps you in bed for days. Makes you question when your last shower was and has you eating soup for breakfast, lunch and dinner. Good thing there's DayQuil & NyQuil Severe, for they are the only things that can take on the severe cold.
For Severe's print campaign we decided to go overboard with propping, hair and makeup. Soup bowls that have been sitting there for days, used tissues and of course, a very sick, suffering adult in need of some TLC. These visuals were also used for in-store displays.
As for digital posts, we decided their sick faces said it all.
Garnier / Not Getting Enough?
The snoring husband. The dog that insists on sleeping in the bed. Screaming kids. Work emails. TV bingewatching. The list goes on. When it comes to getting enough sleep, we know there are a lot of things keeping women up at night. This campaign served up relatable content to convince women that there's one thing they need to sleep with every night- Miracle Sleeping Cream. Below is the anthem video that launched this digital campaign.
"Not Getting Enough"
Then to amplify awareness, quick :15 sec videos were pushed out via Garnier’s social channels.
"I Married a Snorer"
Vicks & the NFL
When you're Drew Brees there's no time for a cold. You have fans to please, games to win and a lot of traveling in between. With Vicks' six-year NFL sponsorship we produced over 10 commercials, endless print ads, in-store and digital banners. Below are some of my faves.
We launched our Yoplait Greek campaign by using a Greek Adonis to relay the messaging. This spray tanned and conceited stud would appear just about anywhere to shout the benefits of what Yoplait Greek could do for you.
Toyota & the NFL
Eli Manning is one hell of a reliable guy. He even drives a reliable car, which made for a beautiful relationship, I mean sponsorship. We created six TV spots featuring Mr. Manning signing up for the best deal ever. The spots were such a hit, we created six more the year after.
The most rewarding news about this campaign was hearing from Eli how much these spots impressed his fans.
Interview with Mr. Eli Manning
Metamucil Free is an all-new fiber supplement without any artificial coloring or crap, so we decided it deserved an ad just as real as it's ingredients. I illustrated two print ads, that were than passed along to a paper-cut artist who took it to the next level and made it by hand using recycled paper. Check out the process video below.
Vicks / VapoRub
A mother’s touch never gets old, especially when it comes to VapoRub's advertising. The classic image of a mother rubbing VapoRub on her sick child’s chest is actually what sells the product but it needed to be modernized, so here’s what we did…
Meta / Simply Serious Health
Metamucil needed a new and sassy vibe that would attract a younger audience, so they shortened their name to Meta and advertised an easier way to incorporate the healthy stuff needed in our consumer’s hectic lives.