The snoring husband. The dog that insists on sleeping in the bed. Screaming kids. Work emails. TV bingewatching. The list goes on. When it comes to getting enough sleep, we know there are a lot of things keeping women up at night. This campaign served up relatable content to convince women that there's one thing they need to sleep with every night - Garnier's Miracle Sleeping Cream. Below is the anthem video that launched this digital campaign.
Role: Senior Art Director Writer: Zoe Bell Creative Director: Nick Barrios Director: Lindsay Daniels Client: Garnier Agency: Digitas, New York
Shorter clips from the anthem video were used for pre-roll and banner ads which directed viewers to the Garnier's product page.