Bernadette Coughlin ı Art Director
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Garnier ı anthem web video

From an easy, messy bun to a complicated double braid, half-up half-down hairstyle, Garnier has the perfect product for the many styles of you. Working with a team at Digitas, this digital campaign was created to inspire girls to change up their hairdo and to remind them that Garnier has the perfect product to help them do so.

Role: Senior Art Director Writer: Zoe Bell Creative Director: Nick Barrios Director: Bridget Palardy Client: Garnier Agency: Digitas, New York

 The anthem video drove users to endless content including Style Stalking, fun how-tos featuring some of today's most popular vloggers. The storyline was simple. Our vloggers would stalk a hair style they liked on the street then take go through step by step instructions on how to get that do and what Garnier product to use. Many were created for Gariner's YouTube page. Here are a few key frames showing the overall art direction. 

The anthem video drove users to endless content including Style Stalking, fun how-tos featuring some of today's most popular vloggers. The storyline was simple. Our vloggers would stalk a hair style they liked on the street then take go through step by step instructions on how to get that do and what Garnier product to use. Many were created for Gariner's YouTube page. Here are a few key frames showing the overall art direction.