Bernadette Coughlin ı Art Director
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Maybelline (digital & social)

To spread the buzz about Maybelline’s newest product, The NUDES Palette, we recruited 13 popular beauty vloggers to bring the message to life and challenged each to create a how-to video of their signature look using the Nudes Palette. We introduced all 13 YouTube videos and housed them on a microsite, along with vignettes to give viewers a peek at their inspiration and process.

CLIENT: Maybelline / AGENCY: Code & Theory

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