Bernadette Coughlin ı Art Director

Toyota ' Mark & Me' digital

Mark & me is a website and in-stadium experience. The online experience begins with fans selecting from a wide variety of backgrounds and poses they’d like to pair with their photo with NY Jets quarterback Mark Sanchez. Once they’ve made their choice, they upload a digital photo of themselves, which allows their image to be inserted right into the shot. Visitors can look like they’re hanging out with Mark in the Jets locker room, on vacation, on the red carpet, or even at their own backyard barbecue.