Bernadette Coughlin ı Art Director
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UNICEF #BeScaryGood

Trick-or-Treat for UNICEF is the longest running youth engagement campaign in America and has raised nearly $177 million to help UNICEF provide children with health care, nutrition, clean water, education, emergency relief and more.

“Be Scary Good” is UNICEF’s invitation to children across the U.S. to help other kids by collecting donations while they celebrate Halloween. It is an empowering message that introduces the idea that kids can make a difference and that being a good global citizen can be fun.

CLIENT: UNICEF USA

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   For the second year, Trick-or-Treat for UNICEF partnered with Goosebumps. Characters from the upcoming cinematic release of Sony Pictures’  Goosebumps 2  appeared on the donation box and in campaign messaging.  A Daily Treats Calendar was developed on the landing page to provide education and engagement including games, informational pieces and Halloween countdown.

For the second year, Trick-or-Treat for UNICEF partnered with Goosebumps. Characters from the upcoming cinematic release of Sony Pictures’ Goosebumps 2 appeared on the donation box and in campaign messaging.

A Daily Treats Calendar was developed on the landing page to provide education and engagement including games, informational pieces and Halloween countdown.

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