Metamucil needed a new and sassy vibe that would attract a younger audience. They asked for a campaign that would make health less complicated and so the creative team came up with Simply Serious Health. We decided an illustrated look would help Metamucil stand out from the cliché pharm photography world and tried quirky headlines on for size. The concept was serious yet simple. Just what we would going for.
Role: Associate Creative Director, Art Director & Illustrator. Writer: Salina Cole. Client: Metamucil. Agency: Publicis, New York