Bernadette Coughlin ı Art Director

Saatchi True Blue

Objective was to get Saatchi employees to the internal site, register, and post how they are becoming more sustainable.
Using non-traditional motivational approaches (negative reinforcement and ignorance, among others) to grab attention, the site draws the user in and allows for fun exploration and experiencing of varying points of views on current green issues.

ADs Bernadette Coughlin & Katie Jensen