Eli Manning is one hell of a reliable guy. He even drives a reliable car, which made for a beautiful sponsorship. We created six TV spots featuring Eli Manning signing up for the best deal ever. The spots were such a hit, we created six more the year after.
Agency: Saatchi & Saatchi, New York
My Role: Art Director
Creative Director: Neal Foard
Associate Creative Director: Tim Leake
Writer: Salina Cole Levine
Finishing & Editing: Bluerock
The most rewarding news about this campaign was hearing from Eli how much these spots impressed his fans.